Privacy Policy

1. Introduction

Welcome to Buy Express ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our multilingual e-commerce platform.

By using our services, you agree to the collection and use of information in accordance with this policy. We serve diverse communities across Israel in Hebrew, Arabic, and Russian, and this policy applies to all users regardless of their preferred language.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, delivery address, and preferred language
• Payment Information: Credit card details, billing address (processed securely through our payment partners)
• Profile Information: Shopping preferences, saved items, and wish lists
• Communication: Messages, reviews, and feedback you provide

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages viewed, products searched, time spent on site, and click patterns
• Location Data: General location based on IP address for delivery estimation
• Cookies: Session data and preferences (see Cookie Policy section)

2.3 Information from Third Parties

• Social media profiles (if you choose to connect your account)
• Delivery confirmation from shipping partners
• Payment verification from financial institutions

3. How We Use Your Information

We use the collected information for various purposes:

3.1 Service Delivery

• Process and fulfill your orders
• Provide customer support in your preferred language
• Send order confirmations and shipping updates
• Handle returns and refunds

3.2 Platform Improvement

• Personalize your shopping experience
• Recommend products based on your preferences
• Improve our website functionality and user interface
• Develop new features and services

3.3 Communication

• Send promotional offers and newsletters (with your consent)
• Notify you about policy changes
• Respond to your inquiries and requests
• Send important service announcements

3.4 Legal and Security

• Comply with legal obligations
• Prevent fraud and unauthorized transactions
• Enforce our Terms of Service
• Protect the rights and safety of our users

4. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

• Payment Processors: To complete transactions securely
• Shipping Partners: To deliver your orders
• Cloud Services: For data storage and processing
• Analytics Providers: To understand platform usage

4.2 Business Partners

• Suppliers who fulfill your orders directly
• Marketing partners (only with your explicit consent)

4.3 Legal Requirements

We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights or user safety.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases with restricted access
• Access Controls: Role-based access for employees
• Regular Audits: Security assessments and updates
• PCI Compliance: Payment Card Industry Data Security Standards

6. Your Rights

Under applicable data protection laws, you have the following rights:

6.1 Access and Portability

• Request a copy of your personal data
• Receive your data in a structured, machine-readable format

6.2 Correction and Deletion

• Update or correct inaccurate information
• Request deletion of your personal data (subject to legal requirements)

6.3 Control

• Opt-out of marketing communications
• Manage cookie preferences
• Restrict processing of your data
• Object to certain uses of your information

6.4 Complaints

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device that help us provide and improve our services.

7.2 Types of Cookies We Use

• Essential Cookies: Required for platform functionality
• Performance Cookies: Help us understand how you use our platform
• Functionality Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements (with consent)

7.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through:

• Email notification to registered users
• Prominent notice on our platform
• Update of the "Last Updated" date

Continued use of our services after changes indicates acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We aim to respond to all privacy-related inquiries within 48 hours. Support is available in Hebrew, Arabic, Russian, and English.